Additionally, the color fidelity - meaning that what you put on in the morning is what it looks like eight hours later - remains in tact. In the U.S., MAC sells about one million units of lipstick per month.įor him, the biggest draw with these lipsticks is a formula that’s so “color true,” that “Doe,” a nude from the range, could look almost identical on wearers from the palest to deepest skin tones. This is larger than most beauty brands’ overall businesses, with lips currently the fastest-growing and second best-selling category behind face, driven by Studio Fix Powder Plus and Studio Fix Fluid foundations. Inc.-owned brand, and it retails for $21 per tube, about 25 percent more than the main lipstick range.Īt MAC, the lip category - comprised of lipsticks, lip pencils, lip glasses, lip care + primers, lip palettes and kits - drives well over $1 billion in sales per year, according to a financial source, who noted that lipsticks alone as a subcategory are primed to do $900 million in sales during fiscal 2017. It’s being billed as the most technologically advanced lip product to date from the Estée Lauder Cos. The range, which comes in 24 shades, contains high-intensity chromatic pigment that yields more pigment than any of MAC’s existing lipsticks. Today will mark the launch of Liptensity, the newest addition to the brand’s now 14 lipstick textures and over 250 colors - and its most pigmented. NEW YORK - MAC Cosmetics is unveiling the latest innovation in its nearly $1 billion lipstick business.
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